PENGARUH PROMOSI, E-WOM, DAN BRAND IMAGE TERHADAP NIAT MEMBELI KEMBALI

The batik industry plays a role in the socio-cultural life of community so that this business can continue to grow and develop. This research was conducted at one shops engaged industry, namely Sari Amerta Batik Collection. It found there were problems regarding consumer buying intentions which allegedly influenced by several factors including promotion, e-wom, brand image. population is consumers Collection who are domiciled Gianyar Regency, with specified number samples as many 100 respondents. Respondents selected using purposive sampling method. Research data obtained distributing questionnaires directly. has been collected analyzed multiple linear regression analysis techniques. results show positive significant effect between promotions on repurchase intentions. means higher intention repurchase. There e- WOM intention. better e-WOM, influence Brand Image Image, 
 Keywords: Repurchase Intention; Promotion; E-WOM;